Since 1936, The Hudson Bay Company has been dressing our Olympic Athletes and over the years, their attire has been iconic!
https://www.instagram.com/p/CHRgSKID811/
If Beauty and The Beast was set in Canada 😏 pic.twitter.com/BWFnD9MQRX
— BuzzFeed Canada (@BuzzFeedCanada) September 25, 2015
But now, Team Canada will be dressed by a new Canadian company… Lululemon.
Here’s our first look at some of the @lululemon @TeamCanada apparel for the Winter Olympics
That’s figure skaters @PiperGilles and @PaulDPoirier showing off the look. @CBCOlympics pic.twitter.com/VrmzaFGYRb
— Devin Heroux (@Devin_Heroux) October 26, 2021
Is there a medal for best dressed? If so, see below. Meet the official Athlete Kit for Team Canada. pic.twitter.com/2Npw337KaM
— lululemon (@lululemon) October 26, 2021
Transformation” was the prominent theme for the half-hour ceremony as Lululemon showed off its transformable parkas, down jackets, beanies and pullovers.
Red was the dominant colour for the opening ceremony gear with a C, A and N in block lettering on jacket backs and the Maple Leaf featured on the sleeve.
David Shoemaker, CEO of the Canadian Olympic Committee, said the strength of the kit release showed why the COC partnered with Lululemon.
“This mesmerizing athlete kit – that you can see from the joy in the athletes – is exactly what we wanted and it will mark a new chapter for the Canadian Olympic Committee,” he said.
Leman said the quality was “on point” and the material felt great.
“You can just see the functionality of the pieces,” he said. “One of the things they’ve targeted ahead of Beijing is it’s going to be cold. So they’ve given us layers and they’ve given us options.”
“The look and the outfits, it’s honestly just Canada reimagined,” said para-alpine skier Frederique Turgeon.
Lululemon will be dressing out team for the next 6 Olympics!
The Feb. 4-20 Beijing Games will be the first for Lululemon in a deal that will last through the 2028 Games in Los Angeles. The Beijing Paralympics are set for March 4-13.
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