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The Art Gallery of Nova Scotia is expanding access with a new program aimed at getting more people through its doors.
Starting April 1, Nova Scotians under the age of 25 will be able to visit the gallery for free through a new access pass. The initiative is supported by the Spatz Foundation and other donors.
The gallery says the move is part of its broader effort to reduce cost barriers and connect more young people with art.
CEO Sarah Moore Fillmore says the idea grew out of consultations with communities across the province.
“We’ve been listening to folks about what brings them in and what keeps them away,” Fillmore said. “Young people are looking for meaningful experiences, and giving them access to art early is critical to building that lifelong connection.”
Alongside the free youth access, the gallery is also introducing a new annual pass priced at 28 dollars. The pass is available to anyone, regardless of age or where they live, and allows unlimited visits for a full year.
Fillmore says the goal is to make it easier for people to return more often without worrying about the cost of admission.
The new access program will run as a five-year pilot. The gallery plans to track participation to help determine whether it becomes a permanent offering.
Nova Scotians under 25 can sign up for the free access pass online or in person beginning April 1.
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