A new awareness campaign to help youth in Nova Scotia recognize the warning signs of gender-based violence in relationships.
The province says it is for young people aged 12-20 and includes a website that has information and resources.
“This campaign brings awareness to the red flags like manipulation, jealousy and control. When the harm isn’t physical, we may not recognize it as abuse – but gender-based violence takes many forms,” said Leah Martin, Minister responsible for the Advisory Council on the Status of Women.
“We want young people to be able to name these behaviours for what they are, trust their instincts and know that they deserve healthy, respectful relationships.”
The campaign will feature advertising on social media, gaming apps and streaming platforms like Spotify.
Signs and posters will also be placed in public places like schools and libraries.
Last year, more than 3,000 instances of intimate partner violence were reported to police, with about 79 per cent of the victims, women.
Nova Scotia declared intimate partner violence and epidemic in 2024.
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