Values, Not Demography, Are Destiny: A Conversation With Michael Adams

By Acadia Broadcasting Corporation Feb 17, 2022 | 12:00 AM

This episode features a fascinating interview with one of Canada’s most distinguished market researchers, Michael Adams, the Chairman and Co-Founder of Environics Research. In this wide-ranging conversation, Michael provides listeners with a data-based analysis of the diverging differences in values between Canadians and Americans through the pioneering work done by Environics in social values research.

This podcast combines the experiences of an economist, David Campbell and a social scientist, Don Mills, to explore the challenges and opportunities facing Atlantic Canada, to promote data-driven decision making among policymakers and to encourage a wider dialogue and debate leading to greater prosperity for the region. Expect to hear interviews with the top influencers, business leaders and decision-makers across Atlantic Canada to inform, educate and expand the conversations on the key issues facing the region.

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